Why Choose HELA HAIR for At Home Gray Coverage

PPD-free color with a 90-day money-back guarantee

By HELA HAIR

Covering your grays should fit into your day. With HELA HAIR, you can refresh your color at home using a brush application and a PPD-free formula. Add published skin-compatibility testing and a 90-day money-back guarantee, and you have clear reasons to make HELA part of your routine.

Whether you are touching up visible roots or choosing your next shade, start with what matters to you: the ingredients, the application, and the support available after your order.

Color with a PPD-free formula

HELA uses Toluene Diamine Sulfate, commonly called TDS, instead of PPD. If avoiding PPD is one of your priorities when shopping for hair color, this is a useful place to start. Our ingredient information lets you look beyond the shade name and understand more about the product you are choosing.

PPD-free does not mean allergy-free. TDS and other hair-color ingredients can still cause reactions. Follow the product’s allergy-test instructions before every use. If you have previously reacted to hair dye, consult a dermatologist before choosing another oxidative dye, including HELA.

Explore HELA ingredients

Skin compatibility testing with published results

We want customers to understand what stands behind our testing claim. HELA publishes a summary of a dermatologist-supervised Human Repeat Insult Patch Test, or HRIPT, involving 106 participants. Half described their skin as sensitive. No clinically significant irritation or evidence of sensitisation was observed in the study panel.

The study covered HELA’s Black shade under controlled conditions. It does not guarantee that nobody will react, apply automatically to every shade, or measure gray coverage and color longevity. It gives you specific information to consider when choosing your color product.

Read HELA’s skin-compatibility testing summary

90 days to try HELA HAIR

Your first order comes with our 90-day money-back guarantee. If HELA does not work as expected, contact us within that window and we will guide you through the refund process. That gives you time to assess your results and reach out for help.

For a performance refund, provide photos or video of your results within 90 days. Change-of-mind returns have condition requirements and customer-paid return shipping. Separate terms apply to damaged, incorrect, or faulty products; the full policy explains the process for your order.

Read HELA’s 90-day refund policy

Refresh your color in a simple routine

Use the brush to apply HELA where you need color, then spread evenly for coverage. Our published directions describe a 5–10 minute processing time, followed by thorough rinsing. Always follow the instructions supplied with your shade, including the allergy-test directions.

Explore familiar black, brown, and blonde options, plus shades such as Black Brown and Ginger. Choose according to your starting color and desired result, and check current availability. Finding the right shade is the first step toward a look you feel comfortable wearing.

US shipping and help with your order

U.S. orders ship from Iowa, with an estimated delivery time of 2–7 business days under our shipping policy. Follow your parcel with tracking, and contact our email support team Monday through Sunday if you need assistance. Check current product notices and shipping terms when ordering, as delivery estimates can vary.

See HELA shipping information

Find your shade and make it yours

A fresh color starts with a choice that suits you. HELA brings together a PPD-free formula, brush application, published testing information, and a 90-day guarantee. Explore the range and choose the shade that fits your next at-home color session.

Ready to get started? Shop HELA’s available shades and current bundles, and bring your next gray-coverage routine home.

Shop HELA HAIR and find your shade

Product information checked September 10, 2026. Formulas, availability, offers, and policies may change. Always follow the current product label and review purchase terms.